Promotional products have taken a bit of a back seat in terms of marketing. Most companies just don’t see them as worth the cost or effort. But, for the companies who continue to invest in custom giveaways and promotional products, they have continued to reap the benefits of giving away what essentially are trinkets or souvenirs.
Just how much of an impact these types of giveaways still have in the current market depends on the industry, but the fact remains that they’re still a worthy investment when done right.
Below are five reasons why promotional products, such as lanyards, cups, mugs, jackets and t-shirt printing in Singapore still work:
1. High ROI
Return of Investment, or ROI, is used to help measure just how effective something is by contrasting its profit with its costs. In the case of promotional products, the upfront cost might look big. However, the rewards are also well worth it.
The very fact that you’re able to push something inside the homes of your customers that serves as a constant reminder for your brand is a huge win already.
2. Free Promotion
Giving away promotional products can work both as a standalone ad campaign and as a way to supplement other campaigns your company has invested in.
Either way, the free promotion you get from giveaways help generate goodwill and trust among customers. In return, they’re more likely to do business with your company just because they received something from you, especially if it came for free.
3. Limitless Promotional Ideas
Unlike other advertising channels, you can literally go with anything you can think of as a promotional item. For the next campaign idea, you can include other items like hats, shirts, jackets or even flowers the next time around. Moreover, since lanyard printing in Singapore has become really popular, you can even consider doing that as well!
In fact, why not make it even more unique and give away something that’s actually related to your company?
Because the possibilities are endless, you can be as innovative and as creative as you can be with promotional products.
4. Quick Turnaround With Zero Compromise
If a money-making opportunity to market arises all of a sudden, and you need to find something quick then you should look for a company that can help deliver to you the promotional items that you need in as fast as a day. That way, you can send out the giveaways within 24-48 hours, which is excellent timing in the world of advertising.
Who here supports a particular brand just because they have a mug or something that came from them that you swear is higher quality than anything you can buy from the market? Whether the item really is of higher quality or not, the fact is, the company succeeded in turning you into a loyal customer by creating a personal and gratifying experience with the promotional item that they gave away and you received.
Customers may sometimes forget about your company’s name, but they won’t forget how you made them feel.
If you make them feel good about your promotional products, chances are, they’re going to remember and swear by your company until otherwise proven wrong.
As you can see, giving away something for free, regardless of how much it cost you, can go a long way in earning the trust of your customers and padding your company’s bottom line.