Digital marketing is such as vast industry and it is not easy for beginners to navigate or the ones who are looking for their niche. Here are some of the top skills you should learn in an online marketing course in Singapore to stand out in this ever-changing industry.

Technical Training

Since digital marketing is truly based on technology, you should have a strong grip on technology and be ready to learn it instantly. You need to learn not just specific technologies, but also learn about the most common tools and software. In addition, if you know some basic coding and have proper skills in CMS systems like WordPress, you can definitely land on your dream job.

Video Marketing Courses

Video is definitely leading the market and there is no sign to stop. Videos can grab customer attention on retail sites and optimized video can easily improve your odds to stay on the top ranking position by around 50%. Along with it, over 80% of customers tend to buy a product after seeing its detailed video.

SEO/SEM courses

Search Engine Marketing is vital for digital marketing in all levels and one should have a basic hand in this field. You can leave back-end, tech stuff to those who are good at it and have robust knowledge on best practices to optimize all types of content. Both Search Engine Optimization and SEM reflect your whole strategy on both content and data level and you should communicate to your older team regarding this.